Writing Your Article

Here are our suggestions for an easy-to-read, successful RobertWhetsel.com article:

  • The length of your article should be between 1,500–3,500 words.
  • Create a clever working title using active verbs.
  • Try to keep it brief, between three and six words.
  • Provide a byline. Include the author(s’) full name(s), suffixes, degrees, etc.
  • Provide a two- to three-line biography. Include the author’s name, title, affiliation/employer, employer’s city and state.
  • Use subheadings in the article to help the reader focus on the direction of the story at least every two pages.
  • Pay attention to tone; avoid lecturing and convey your ideas by showing the reader what to do, rather than telling them what to do.
  • Explain your ideas clearly by avoiding excessive jargon, and define any jargon you must use.
  • Be comprehensive; use details such as dates, statistics, references, and quantities to clarify and support your points.
  • Sometimes pertinent information that is self-contained can be used as a sidebar.
  • Steps of a process or a list of resources can be boxed off as a nice design element and easy-to-read sidebar.
  • Explain the relevance to others, make your points using examples from your experience, and then tell readers how they can apply your experience to their situations.
  • Avoid a passive voice, active language is straightforward and simple.
  • Edit your article at least twice, delete unnecessary words and phrases, move paragraphs to achieve continuity and use transition sentences to help paragraph-to-paragraph flow.
  • Check the accuracy of your article, using your original source material, verify every date, name, fact, and figure. Accuracy is your responsibility, not that of RobertWhetsel.com editors.
  • Test-market your article; ask a few colleagues to review your article. They may help point out ways to clarify your message.

Leave a Reply